The client wanted to create a series of custom emails to promote events they were hosting at Old Trafford, Manchester United’s Football stadium, a club they sponsor. These emails needed to meet both Epson guidelines and Manchester United’s guidelines.

As these series of emails had to be signed off by both Epson and Manchester United themselves it was vital we cross examined both sets of brand guidelines. Imagery of the ground and players was supplied by Manchester United. Some of the events would be promotions for products, others for business partners to go and enjoy an experience.

Once the designs were signed off, it was time to send the artwork files over to the developers to code. Once complete the emails are then QA checked ready to be sent out to the mailing list Epson and Manchester United supplied.