The client came to us as they were going through a massive rebrand as their branding was outdated and did not represent who they were. This meant that everything from brand guidelines to rollup banners needed redesigning.

Brand guidelines were initially created for the client to ensure all content was consistent. This involved determining brand colour palettes, fonts, iconography, imagery and logo use together with other specifications required to ensure the brand image and message were consistent.

The client’s website was very dated and portrayed the wrong message as they had rebranded and decided to take the business in a new direction. We decided that Wordpress lent itself to this site well and began mocking up design ideas. Once approved by the client we put pages into build, creating infographics where necessary to show the functionality of their products.

Advetec wanted an explainer video to use both on their website but also for business meetings, to give an overview of what their products offered and the massive savings that could be made. The video was to be short and to the point whilst also being informative.

A pitch deck was created using the new design along with the new messaging ensuring brand consistency. These were to be shown to potential investors, business partners and new colleagues to give them a full understanding of the business and the solutions offered. Template slides were also setup so that the client could produce new slides themselves which would carry through the correct styling.

As Advetec had an upcoming event, they requested that rollup banners be created using the new style with the new messaging. The client requested that these banners displayed features of the product, the process and information about the solutions offered.

Team members also needed their business cards updating as the old ones had dated messaging and were not consistent with the brand. The client wanted to keep the business cards clean and simple. Samples were sourced from various suppliers and a meeting took place to decide which best suited their requirements.